Anna Gourinovitch is a postgraduate researcher holding a BA in Advertising (St. Petersburg State University) and an MSc in Digital Marketing (DCU). Anna has over 5 years experience in marketing with Business & Technology (Russia), Havas Media (Belarus) and more recently with the Irish Centre for Cloud Computing and Commerce (IC4). For the last year, Anna has been coordinating dissemination in the H2020 projects, CloudLightning and RECAP. She is an advisor to a number of companies on digital marketing. She commenced her PhD on a part-time basis in September 2017 in the area of data-driven marketing decision-making.