Xiaoning Liang is a postgraduate scholar at Dublin City University Business School, DCU, Ireland. She is currently working as a research assistant in the Irish Centre for Cloud Computing and Commerce (IC4) at DCU. Xiaoning received her BA (H1) and MA (H1) in Management from Northeastern University (NEU), China. Her research interests include marketing metrics, marketing capabilities, and firm performance.
Her work has been presented at leading national and international conferences, such as American Marketing Association Conference (2016), Informs Marketing Science Conference (2014), Irish Academy of Management Conference (2014 & 2016), European Marketing Academy Conference (2015 & 2016), and Global Marketing Conference (2014 & 2016).